The real reason McKinsey consultants use the Pyramid Principle
If there’s one concept you need to know to build high-quality slides, it’s the Pyramid Principle.
In short, it’s the idea that communication is most effective when you start with your main message first, then follow that message up with logically organized supporting details.
This can be effective in all types of communication including email and spoken communication, but it’s especially useful in a PowerPoint presentation where there tends to be a lot of information.
Part of the reason why it’s so effective is because it can help provide context for the information you’re delivering.
In practice, this means that your audience won’t just be searching through your data trying to find their own insights. Instead, they’ll be searching through with the guidance you give them.
In other words, the Pyramid Principle allows you to control the narrative, and tell your audience what to think and how to feel.
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