Here’s how I improved this McKinsey slide
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I took this data-heavy slide from McKinsey to see if I could make it even better.
Here's what I did. It's a slide about plastic waste around the world, and this chart shows what happens to plastic waste in different countries. In the US, for example, 65-75% goes to landfill and 20% is incinerated. The message of the slide is that Mexico has a large volume of plastic waste that can be captured and reused. But looking at the chart, it's not immediately clear that it's talking about these two categories right here. When you show a data heavy slide like this, you want to make it as easy as possible for the audience to understand your key message. And sometimes little design changes are what help you do that.
So to make that message more clear, I made these less important categories less noticeable, made the title bigger and added percentages to these numbers. Then to take it a step further, I moved the legend to the bottom and made the capture-able plastic waste more obvious by adding this call out and making it red. Now, when you look at the slide, it's immediately clear what the key takeaway is and how the chart supports that key takeaway. It might not seem like much, but little changes like this do make a difference when your audience is trying to understand the data on your slide.
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