Project Cash Flow in CPA Marketing: Forecasting for Google, Facebook, X, Pinterest & Reddit Ads 💲
We’ll implement cash flow forecasting on a case project of CPA advertising, or Cost Per Action marketing, which is a digital marketing model where advertisers pay for a specific action such as purchase or registration by users! Cash flow analysis in marketing projects helps advertisers optimize budget allocation by identifying profitable and underperforming campaigns. It also prevents cash shortages by tracking payment cycles, affiliate commissions, and ad expenses to maintain financial stability. This step-by-step tutorial by Dr. Mehrdad Arashpour, creates a decision-making tool by animating cash flow diagrams. By watching this video, you will learn how to:
• Calculate Project Outflows, Inflows and Netflows,
• Animate Cash Flow Diagrams for Decision Making,
• Differentiate Cash Flow, Net Present Value and Internal Rate of Return,
• Forecast Cash Flows in Advertising Projects and Affiliate Marketing
❎ Excel workbook to follow along: https://forms.gle/4zVzeJtgzAyHU1YWA
⌛ TIMESTAMPS
0:00 - Introduction to Cash Flow Forecasting in Advertising Project Management
0:11 - Excel’s Dynamic Template for Cash Flow Analysis
0:31 - Step 1 (Calculating Project Outflows, Inflows and Netflows)
2:56 - Step 2 (Drawing Cash Flow Diagrams and Decision Making)
7:04 - Step 3 (Differentiating Cash Flow, Net Present Value and Internal Rate of Return)
9:02 - Step 4 (Cash Flow Forecasting in Advertising Projects and Affiliate Marketing – Google Ads, Meta Ads, Facebook Ads, Instagram Ads, X Ads, Pinterest Ads, Reddit Ads)
11:25 - Cash Flow Statement & Project Financial Health
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