What Is CPM? Digital Marketing Metric Definitions
Learn what CPM or Cost Per Mille is and how it's calculated, along with which factors impact it, how you can improve it, and how to measure it over time with reporting and benchmarks.
Benchmarks for some popular advertising platforms/channels:
Facebook Ads: https://databox.com/fb-ads-benchmarks...
LinkedIn Ads: https://databox.com/average-cpm-linke...
Connected TV (CTV): https://keynesdigital.com/ctv-adverti...
Need help with your marketing? Email me at [email protected]
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Website: https://mitchellgould.com/
00:00 Introduction
00:07 What this video covers
00:20 What CPM is and how to calculate it
01:10 Why is CPM important
01:45 Things that impact your CPM
04:54 Things that can improve your CPM
05:28 Reporting dashboards to measure your CPM
06:18 CPM benchmarks
07:55 Conclusion
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