All LinkedIn Ads Targeting Options
Here are all the targeting options available in LinkedIn Ads. The targeting options are based on member's profile attributes and behavior.
Here are all the LinkedIn Ads Targeting attributes:
Location
Company
Job experience
Education
Interests and Traits
Demographics
Predictive audiences
Matched Audiences
Within Locations, you can target:
Country
State
City
Metropolitan area
Town
County
Within the company attributes, you can target:
Company name
Industry
Size
Revenue
Your Followers
Category
Connections
Growth rate
Within the job experience attributes, you can target:
Job Title
Job Function
Job Seniority
Member Skills
Years of Experience
For education attributes, you can target:
Degrees
Fields of Study
Member Schools
For interests and traits:
Member Groups
Member Interests
Member Traits
For demographics:
Member age
Member gender
You can use the following inputs to help create your predictive audiences:
Lead Gen Form
Contact lists
Conversions
Matched audiences include company and contact list upload options as well as the following retargeting options:
Website visitors
Engaged with single image ad
Engaged with document ad
Viewed video ad
Opened or submitted lead gen form
Opened a conversation or clicked on any conversation ad CTA
Engaged with your company page
Responded to your LinkedIn event
Contacts via a CRM integration
