How to view LinkedIn Ads performance in GA4
Here's a quick guide on how to track your LinkedIn ads in Google Analytics 4 (GA4).
First, log in to your GA4 account and head to the Reports tab. Click on 'Acquisition' and then 'Traffic Acquisition.' Filter by 'Session Source/Medium,' type in 'LinkedIn,' and you'll see the data for your LinkedIn paid ads.
You can analyze performance metrics like users, sessions, and engagement time. To dive deeper, add a secondary dimension like 'Session Campaign' to see performance by campaign.
Use this data to better understand how LinkedIn ads users interact with your website and landing pages.
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