LinkedIn Ads strategy for websites with a lot of traffic
A great LinkedIn Ads strategy if you already have a lot of existing website traffic (maybe from Google Paid Search or an established organic presence) is to use it as a retargeting channel. You can qualify the website visitors' traffic with filters like company size, industries, job titles, etc., to match your ICP and then put ads in front of those users. This is a great way to nurture website visitors and eventually push them to take a specific action like booking a demo. #linkedinmarketingstrategy #linkedinmarketing
