LinkedIn Ads Audience Insights
You can use the LinkedIn Ads Audience Insights to help refine your audience targeting by finding irrelevant job titles, companies, and other attributes to exclude. It's also helpful for brainstorming content that will be most relevant to your audience.
To access Audience Insights, go to the Plan section in the LinkedIn Ads campaign manager, Audiences, navigate to either the Matched or Saved audience tab, select an audience, and click the Insights button. You can also click the three dots that show to the right of the audience and click Generate Insights.
You can then toggle through the five available tabs to get more visibility into the members that make up your audience. If you make any changes, you can update the audience or save it as a new audience.
