In this video, I walk through how I monitor and optimize LinkedIn Ad video view campaigns. It's important to monitor how many video views a creative is receing along with how much of the video is being watched. I always keep a close eye on the video view completion rate and cost per video view completion. You can then pause ads that are getting lots of video views and spend, but aren't being watched for a very long duration. Keep in mind that the length of the video can impact things. A shorter video will typically have more video view completions than a longer video.
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00:00 Introduction
00:10 Overview of the campaign I'm looking at
07:05 Conclusion