Here’s a quick guide on how to promote your online event on LinkedIn ads. You can use the event ad format that links to the event page where users can register with a lead gen form. Another option is a single image ad connected to a lead gen form or an event landing page where users can sign up. You can also try conversation ads with a register call-to-action linked to a lead gen form. Test these formats to see which one brings the most attendees. #linkedinads #b2bdemandgen #b2bmarketing #b2bmarketingstrategy