In this video, I give a brief overview of the 95-5 rule, a popular rule and theory for approaching B2B marketing. I consider it when determining the strategy and execution for my LinkedIn Ads clients.
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00:00 Introduction
00:10 What is the 95-5 rule?
01:07 95-5 rule funnel
01:45 Why the 95-5 rule is important
03:26 Conclusion