It amazes me how many B2B startups compete for the best tech talent, invest in product management but don’t understand why having experienced designers is important for success.
In this video, I will talk about the role of designers in product development. If you find this helpful — like, subscribe, and hit the bell button.
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00:00 – Intro
01:05 – User experience is the one thing that startups most often ignore
02:33 – Responsibilities of a UX professional
03:21 – Step #1: Make designers first-class members of the product team
03:52 – Step #2: Don't limit designers’ capacity
05:24 – Step #3: Encourage designers to work iteratively