How to Boost Your Revenue by 40% with Product Personalization
A product ad appears on your Instagram feed right after you googled it… or even just thought of it.
That's not telepathy. That's personalization.
Why should you personalize products? What are the types of personalization? And, most importantly, how do you do it right? My today's video is all about it. Let's dive in!
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• The value of getting personalization right—or wrong—is multiplying – https://www.mckinsey.com/capabilities...
• How to Deal with Decline Stage of Product Life Cycle? – • How to Deal with Decline Stage of Product ...
• How Much Personalization Is Enough in UX Design? – https://www.eleken.co/blog-posts/how-...
• Design for Personalization: How Companies Personalize Products – https://www.eleken.co/blog-posts/desi...
• Must Have: Personalized vs Customized in the User Experience (With Lots of Examples) – https://www.eleken.co/blog-posts/must...
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00:00 – Intro
00:52 – What is personalization?
01:51 – The benefits of personalization
03:12 – The types of personalization
03:21 – Segment-based personalization
04:21 – Location-based personalization
04:50 – Time-based personalization
05:11 – Cross-selling personalization
05:39 – Individualized personalization
06:52 – Applying different types of personalization
08:26 – How do you create the design for personalization?
09:24 – Ethics of personalization
11:33 – Avoid overpersonalization
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