Linear App Built $400M Issue Tracker With Next to No Marketing — Here's How

Опубликовано: 05 Июнь 2024
на канале: Ilya Dmitruk - Eleken SaaS Design Agency

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That’s the story of the fastest-growing and most beloved issue-tracking tool in the world with a $400M valuation, more cash than they ever raised, and a cult-like following — all with just a $35k lifetime marketing spend.

As the founder of a product design agency for SaaS, I've had a front-row seat to the growth stories of hundreds of apps. I've seen it all, and still, Linear's meteoric rise remains a mystery to me: how the heck did they manage that?

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00:00 – Intro
00:28 – Founders’ pedigree
01:49 – The problem Linear’s solving
03:51 – How the product came to be
05:22 – Product-led growth traction
06:39 – Compelling product narrative
07:48 – The naming dilemma