MODULE 26 | Expand internationally | FUNDAMENTALS OF DIGITAL MARKETING | Digital Garage | Alpha Gyan
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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26/26
Expand internationally
Ready to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localization and ensure you have the technical infrastructure to manage it all. Once you have a solid set-up, consider advertising across borders so that your marketing messages are seen by the right people, wherever they are.
Lessons
1. Introduction to international marketing and export
Matt runs an online vintage record store in the UK. He wants to expand into new markets but doesn’t know where to begin.
What tools can help him choose his new market?
Lessons
2. Validating your new market
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools.
Can you help him match the correct tool with its corresponding insight?
Lessons
3. Being understood abroad
Matt needs to make sure his website is suitable for his Portuguese customers. He’s made a list of translation and localization tasks.
Which items on his list relate to localization?
Lessons
4. Advertise across borders
Matt’s chosen his market, now it’s time to find new customers.
He has a few ideas, but not all of them will reach his Portuguese audience.
Can you help him choose his best advertising ideas?
Lessons
5. The support systems you will need
Portugal seems like a good market for Matt to move into.
He’s looked into the legal requirements of trading records in Portugal and is pleased to find there aren’t any.
But what other financial or regulatory requirements should he check?
Lessons
6. Helping customers abroad buy your products
Matt’s found out that Portugal has fast internet speeds, which is great for accessing his website.
What things will Matt definitely need to do now he has customers in a new market?
Lessons
7. Delivering to customers across the globe
Key learnings
You might have all your systems in place to accept international orders. But can you deliver your products accurately and on time? What about customer service and support? Are you prepared to handle refunds and exchanges across borders? In this video, we'll explore:
processes involved in deliveries
choosing reliable shipping partners and services
post-sales customer service and support.
Matt’s getting ready to sell his vintage records to Portuguese customers online. But there’s one unhelpful task on his to-do list.
Can you cross it out for him?
Quiz:-
What is the best way to translate the content on your website for a new market?
Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
When adapting your website for customers who speak a different language, what should you do?
Which of the following is primarily meant to target new customers online?
What should a business do first, when considering going into a new market?
When selling to people in different countries, what payment form should you consider using if you aren't already?
Which of the following options is important to research when planning to expand the delivery of products and services to customers across the globe?
Which couriers offer the cheapest services for global shipping
Full Course:- • Fundamentals of Digital Marketing Cou...
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