MODULE 20 | Make the most of video | FUNDAMENTALS OF DIGITAL MARKETING | Digital Garage | AlphaGyan
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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20/26
Make the most of the video
Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.
Lessons
1. The rise of online video
Key learnings
As technology has improved, the popularity of online video has skyrocketed. Now, it’s a powerful tool in marketing. In this lesson you’ll learn:
how technology has improved online video
why online video is here to stay
ways to promote your business with video.
Justin is a passionate cook.
He runs a vegetarian cooking website where he shares recipes and sells specialty ingredients.
How could Justin reach his customers through online video?
Lessons
2. How video fits into your online strategy
Key learnings
Businesses of every size can use videos to promote their products and services. In this lesson, you'll learn about:
how video can further your business goals
expanding your online presence with video
ways to advertise using video.
Justin’s created the perfect vegetarian lasagne, and he wants to share his recipe with the world.
Can you help him plan where to put a promo video so it will most effectively reach his target audience?
Lessons
3. Creating video content within your budget
Key learnings
Having an online video presence for your brand is more important than ever. Find out how you can cash in on this medium without a Hollywood budget. In this lesson you'll learn:
how to be creative with your resources
simple planning tips for videos on a budget
video editing resources for beginners.
Justin wants to do some video interviews with other local chefs. He wants to add the videos to his blog.
Can you help him order his to-do list?
Lessons
4. Sharing and promoting your videos
Key learnings
Whether you upload videos to your website, video sharing sites or social media, there are many ways to share and promote your video content online. In this lesson you'll learn how to:
organize videos on your website
Share videos via social media and email marketing.
Justin is uploading some new videos.
What can he do to increase the chance of them being promoted and shared?
Lessons
5. Advertising on video sharing sites
Key learnings
Advertising on video-sharing sites is one of the many effective ways to grow your online audience. In this lesson you'll learn:
top video sharing sites
ways to advertise on video-sharing sites.
Justin wants to do more video advertising.
He knows his blog audience likes cooking at home, TV shows featuring famous chefs, and cooking demo videos.
Which keywords should he choose for the Google Ads program?
Lessons
6. Measuring video performance
Key learnings
Analytics can give you insights into the people who watch your videos and how they engage with your content. With this information at hand, you can improve your videos and grow your audience. In this lesson you’ll learn:
how to determine who watches your videos
ways to find out what they like and don’t like
opportunities to improve and engage new audiences.
Justin is studying his food blog’s analytics.
He notices that most people give up on his videos after 60 seconds.
He’s brainstormed a list of fixes. Cross out the ones that you think are wrong.
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