MODULE 25 | Sell more online | FUNDAMENTALS OF DIGITAL MARKETING | Digital Garage | AlphaGyan
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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 25/26
Sell more online
Once your online shop is set up, it's time to ensure everything is optimized correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between you and your customers: from signing in and browsing to checking out and receiving promotions about sales.
Lessons
1. Creating a smooth e-commerce experience
Key learnings
Once you’ve taken your first steps into e-commerce, your next job is to improve the shopping experience. From getting more people to use your online shopping basket to streamlining the checkout process, there are lots of ways to improve your site for shoppers. In this video, you’ll learn how to use analytics to optimize:
for different devices
navigation and search
product pages
checkout by using customer accounts.
Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget.
What actions could Jo take for each of these findings?
Lessons
2. Product promotion and merchandising
Key learnings
If you have an e-commerce store, you probably offer a number of different products. Sometimes it can be difficult for customers to find the best match for their needs. Product promotion and merchandising can help. In this video, we'll look at:
promoting products and specials
predicting products your customers might like
showcasing products visitors might not normally see.
Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?
Lessons
3. Retargeting for e-commerce
Key learnings
After shoppers have interacted with your website, product retargeting campaigns can help you get them back by showing them related ads across the web. In this video, we'll look at:
what product retargeting is
how product retargeting works
tips for successful retargeting campaigns.
Jo has noticed that some of her customers leave her site without making a purchase.
She’s set up some product retargeting ads and wants to measure the performance of her campaign.
What parameters should she look at to see if she’s attracting potential customers?
Quiz:-
Which of the following is a sign that customers are having trouble using a particular device to make purchases?
What is an example of product merchandising?
Which of the following statements is true when describing how retargeting ads work?
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