It always surprises me how many SaaS startups get their pricing wrong, scaring customers or missing out on revenue. Did you know just a small 1% change in pricing can boost profits by 12.7%? It's true, and I'll show you how to tap into that today.
In this video, I'll unpack for you cost-plus, competitor-based, and value-based pricing strategies to help you master your startup's pricing game".
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00:00 – Intro
00:27 – Cost-plus SaaS pricing strategy
02:03 – Competitor-based pricing strategy
03:56 – Value-based pricing strategy