1. Number one: Get feedback from your users.
To craft AHA moments you need to find out what in particular your customers love about your product. A simple typeform, user test groups, or A/B tests will help you gather feedback from users.
2. Number two: Learn from customers who churn.
For that, you'll have to talk to your churned customers. Certainly, it's the most painful part of the journey, but you can learn some valuable lessons.
3. Number three: Analyze the patterns and take action.
Check out your findings of both your loyal and unhappy customers. Understand user patterns and create customer journeys based on real users’ feedback.