Making your website look like Stripe’s would work if UI/UX design was about making things pretty

Опубликовано: 20 Июнь 2024
на канале: Ilya Dmitruk - Eleken SaaS Design Agency

465

Making your website look like Stripe’s would work if UI/UX design was about making things pretty. But it’s a bit more difficult than that.

Design is a relationship between form and content, so as soon as you separate the form (Stripe’s design) from its content (Stripe itself) to put this form on top of your product, Stripe’s magic turns into a pumpkin.

Think of content as candy and design as its wrapper. The wrapper makes eating candies a better experience — it prevents the sugar from melting in our hands. It also draws customers’ attention.
But if we rip the cover off the best-selling chocolates and pull it on our lollypop, we won’t get a best-selling lollypop. Because it’s not the wrapping that makes candies popular, but a mix of the product and the wrapping. Not to mention the packaging simply won’t fit.