The GRIN Live URL “is essentially a comprehensive portal that you can send to an influencer where they can input their shipping information, select products that you [the marketer] have chosen for that campaign, and all the way down to reading the terms of the agreement.”
Ethan discusses how the Live URL experience helps influencers and marketers work together. Brand new influencers can access their Live URL without needing a login - the marketer manages the portal as a way to establish a collaborative partnership.
Not only does this portal streamline relationship-building between marketers and influencers, but influencers find it helpful and exciting. GRIN’s influencer platform helps clients impress and establish rapport with their new influencers.
The following is an excerpt from an interview with Ethan Frame, Senior Manager of Influencer Marketing at MVMT.