GRIN Influencer Marketing Software Suite Has Been My Saving Grace
To succeed in influencer marketing, brands must step back and think big picture—and that means looking into influencer marketing software needed to scale their programs efficiently.
"I can honestly say that GRIN has been my saving grace," says Ethan Frame, MVMT Watches' former senior manager of influencer marketing. "I literally was nose-deep in spreadsheets fixing things for the majority of my day. And now I don't have to do that.""
GRIN's Creator Management platform empowers and streamlines influencer programs while giving marketing teams the analytics they need to make smarter business decisions.
Scaling a company and its marketing efforts depends significantly upon the tools that make the process efficient. And as Ethan says, "GRIN is the vehicle that helps you get there."
The following is an excerpt from an interview with Ethan Frame, the senior manager of influencer marketing at MVMT Watches.
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