How NOT to launch a product

Опубликовано: 29 Август 2024
на канале: Jordan Parker

"Build it and they'll come" is BS.

I learned that the hard way.

7 years ago, I made my first game.
Spent months coding it.
Polishing every pixel.

Launch day arrived. I hit publish.

And...

Nothing happened.

No downloads. No players. No fame or fortune.

Just crickets.

I thought making a great product was enough.

That the internet would magically discover my genius.

Boy, was I wrong.

Here's the truth:

Building something great is just step 1.

Getting people to care? That's the real challenge.

And it starts way before you launch.

You need to build an audience first.

People who trust you. Who'll actually show up when you have something to sell.

How?

Step 1. Create content that helps your audience. Consistently.
Step 2. Build an email list.

Why?

You own it.

No one can take those emails away from you.

No algorithm changes. No account bans.

It's direct access to people who've raised their hand and said, "Yes, I want to hear from you."

When you launch? You're not shouting into the abyss of 1000+ product launches per second.

You're talking to people who already know, like, and trust you.

That's powerful.

So yeah, build great stuff.

But build your audience first.

Thx for coming to my TED talk.

#howtolaunch #creatoreconomy #monetization #digitalmarketing #productlaunch #creatorcoach #businessowner #marketing101

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Stay awesome, friends!
—Jordan

Super-mega formal:

Jordan D Parker, just Jordan, preferably, is a software architect & team leader. He likes game design, psychology, magic, learning, and anime.
After years of lack of motivation, three failed startups, and heavy depression he nerded out on everything productivity. This made him into what he is today.
He is now dedicated to sharing what he learned and what he currently learns with everyone and getting more people to improve their lives because THEY CAN.

Note: The name Jordan D Parker is inspired by Luffy from One Piece and Peter Parker.

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Jordan