Perspective on... Play (CMC 2024)
New Tech Unlocking Personal Media Experiences
Auger Insights and SketchBook Consulting convene a panel of experts to explore positive examples of how new technology is enabling creators to deliver highly-personalised media for kids: stories that place young readers at the centre of the experience and which give them the tools to dictate the shape and direction of the narrative. This might be as simple as enabling them to customise a character avatar, or as complex as integrating AI into the overall process.
What are the new tools creating this personalised experience? What lessons can creators learn from them? And how are they engaging with the key ethical and legal issues swirling in this space?
