Focus On... USA (CMC 2022)
Building content that will cross the pond. Insight into developing projects for and with American partners.
Plenty of British kids and preschool properties have attained global success, but not without cracking the North American market. The US is a market leader, and a deal with a US partner has the ability to significantly impact your project’s financial viability.
Join us in this conversation with experienced voices from the US to discuss how to craft not just your content, but your pitch and relationships on the way to getting your foot in the door of this important market. With years of collective wisdom as buyers, executives and creatives, our guests are best positioned to answer key questions on cultural differences, creative approaches, how to approach partnerships, what they look for in British content and more.
