Marketers need to show results of their campaigns and be conscious of ROI in order to show value. But if you use data the right way, it can do so much more for you than prove a point to your boss.
As Allen Bonde and Robert Rose discuss on Market Science, it's all about knowing which questions to ask about the data you have.
Market Science is the show dedicated to helping you make the most of your digital marketing strategy. Every Wednesday at 9:30 AM ET, Allen Bonde delves into the hottest marketing trends, newest research studies, and the freshest tools to help you achieve the goal of creating a marketing plan for your brand.
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