E-Mail - The Bridge Between Traditional and Social Marketing - Market Science
While many people recently have trumpeted the end of e-mail as a marketing tool, Eric Kim of Twylah explains to us that this couldn't be more wrong. Eric tells us why e-mail is a valuable "bridge" tool for marketers to help go from attention to intention.
Market Science is the show dedicated to helping you make the most of your digital marketing strategy. Every Wednesday at 9:30 AM ET, Allen Bonde delves into the hottest marketing trends, newest research studies, and the freshest tools to help you achieve the goal of creating a marketing plan for your brand.
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