Big Data - It's a Trap - Market Science
Big Data is the buzz word for business analytics and many digital marketers right now. But how can you take that data and make it mean something for you? And more importantly, how do you crunch through the mountain of data and find the data that will help you drive effective campaigns?
Robert Rose of Digital Clarity Group joins Market Science to discuss how big data can actually distract marketers from the information that matters. Robert talks to Allen and Tyler about ways digital marketers can sort through this data to make it work for them.
Market Science is the show dedicated to helping you make the most of your digital marketing strategy. Every Wednesday at 9:30 AM ET, Allen Bonde delves into the hottest marketing trends, newest research studies, and the freshest tools to help you achieve the goal of creating a marketing plan for your brand.
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