Marketing 101: What Is Cost Per Action (CPA)?
In this video, I talk about cost per acquisition (CPA). This is possibly one of the most important metrics you will need to know for your business. It determines your advertising spending and indicates how profitable your business is.
Links to other terms mentioned:
KPI: • What Are Key Performance Indicators?
CRO: • Marketing 101: What Is Conversion Rat...
CTA: • Marketing 101: What Are Calls To Acti...
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