What Are Key Performance Indicators?
In this video, I cover what are key performance indicators or KPIs. I'll give some examples, talk about the differences between KPIs and metrics, and the best practice for creating them.
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You will also learn how to decide whether or not a certain metric should be used as a KPI. Some businesses get this wrong and make decisions based on a metric that is not important to their business growth. This is dangerous because you don't want to make business decisions on metrics that are correlated; you want to find the CAUSES behind the results.
