In this video, I cover bounce rate and why this may not be as important a metric as some may think.
I'll talk about how bounce rate is measured and why you should not use it as a key performance indicator except in special cases.
Here are some links explaining other terms I used in this video:
Calls to action: • Marketing 101: What Are Calls To Acti...
Key performance indicators: • What Are Key Performance Indicators?
Thanks for watching!