Exciting news from Tesla! They just rolled out some new, budget-friendly versions of their Model S sedan and Model X SUV right here in the U.S.
Now, you might be wondering why Tesla's doing this. Well, it turns out they're looking to boost their sales, especially since a lot of folks are hesitating to drop big bucks on fancy electric cars due to high borrowing costs.
But wait, there's a twist! Tesla's shares took a little dip and other companies like Rivian and Lucid also felt the heat as investors started worrying about a good old-fashioned price war.
See, Tesla's been on a price-slashing spree lately. They're all about making those sales numbers grow, even if it means slimming down those profit margins a bit. And guess what? They've got a plan to clear out their inventory, kind of like a spring cleaning, if you will. Elon Musk, Tesla's big cheese, calls it their "recession playbook." 📚
Let’s dig further into change in pricing. I’m Michael Powers for EVDN!
Now, let's talk turkey about these new models. The "standard range" Model S will set you back around $78,490, and if you're into the Model X, it starts at $88,490. But here's the thing: the driving range isn't as long as the pricier versions. The Model S can go up to 320 miles, while the fancy-pants Plaid variants can push it to 405 and 396 miles. As for the Model X, it can go up to 269 miles, not quite as much as the top dog with 348 miles.
And here's the twisty bit: these cheaper models actually have the same battery and motors as the more expensive ones. The catch? It's all about that software magic. The cheaper versions are kind of like wizards with limited powers, according to a Tesla sales rep. And here's the kicker: Tesla's not planning to pull a software update rabbit out of their hat to unlock that hidden performance in the future. Or so they say.
So why do this? Well, Tesla's hoping to lure in those badge-loving, EV-curious peeps who might be a bit hesitant to splurge on the high-end rides. Smart move, right? Sources are saying that it's all about making Tesla's electric experience more accessible.
If you're already drooling over these new rides, here's the scoop: they'll be rolling out to your driveway sometime between September and October. And get this, in the last quarter, Tesla sold a whopping 19% more of their fancier Model X and S. But, they did spill the beans that those cheaper models might mean lower income and sales for Tesla.
So there you have it, Tesla's playing the price game to entice more of us to hop on the electric bandwagon. Will this move work out for them? Only time will tell, but one thing's for sure – the EV race is heating up, and we're all in for a thrilling ride!
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