Storytelling Tips: How to Measure the ROI of a Story
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success.
In this video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.
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New videos every Monday to help you tell great stories that raise money and awareness, plus tips to help you fundraising for your cause. Feel free to leave a comment suggesting what tip I should talk about next or a topic you'd like me to cover!
