https://www.retailmba.com/free. Nordstrom Vendor - How to Sell a Product to Nordstrom and Become a Nordstrom Vendor!
Are you looking to get your product sold at Nordstrom? Karen Waksman, founder of Retail MBA, has some tips for you. In this article, we'll discuss the unique regional buying process of Nordstrom and how you can use it to your advantage.
Nordstrom's Regional Buying Process
Unlike other major retailers, Nordstrom works on a regional buying level. This means that instead of having one buyer who buys a product type for all of their stores, they have one buyer who buys for each region. This is important to note if you're trying to sell to Nordstrom, as it gives you the opportunity to reach out to multiple buyers and increase your chances of getting your product accepted.
Karen Waksman explains:
"What happens if that buyer says no to you? You kind of don't really have the option of moving forward until that buyer goes away or you know some other you know I have other strategies in my course and so forth to explain what to do in that scenario. But typically you know if one buyer is saying no to you that kind of door is closed until you find another avenue or another buyer shows up. Well Nordstrom is a little bit different because they have buyers who buy for every region of uh for their stores. So there's I think like there's a northwest region there's like a regions uh you know there's several different regions that that they broke it down into. So they don't have one buyer who buys for all of their stores, they have one buyer who buys for one specific region probably 10 20 or more stores something like that."
How to Get Your Product into Nordstrom
If you're looking to get your product into Nordstrom, here are some tips from Karen Waksman:
Reach out to each of the regional buyers and reach out to them about your particular product type.
Take a look at Retail MBA's training program for more strategies on how to approach, pitch, and sell to major retailers such as Nordstrom.
Look out for additional training videos on different retailers.
Getting your product into Nordstrom can be a great way to grow your business. By understanding the regional buying process of Nordstrom and following the tips from Karen Waksman, you can increase your chances of success. For more information, be sure to check out Retail MBA's training program.
Go to: http://retailmba.com and receive a FREE training on how to get your products sold at retailers today! No sales experience or existing buyer relationships required!
About the Presenter: Karen Waksman is a Manufacturer's Rep turned Author, Speaker and Consultant. She has sold millions of consumer products to the world’s largest retailers. And now teaches her proven time-tested, sales methodology to tens of thousands of product companies across the globe!
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