Working Backwards….the Business of APIs
A talk given by Emmelyn Wang from AWS at the 2024 Austin API Summit in Austin, Texas.
What is the Working Backwards Method for APIs? Businesses take APIs for granted, yet require them for critical integrations that power growth, partnerships, and automate collaborations at a strategic level. Emmelyn will talk about the working backwards method of innovating for customers and what it looks like — messy and worth it! For example, how do you collect customer and stakeholder data and create a valuable business case for change that involves advocating for well-designed APIs from a security, business development, partnership, sales, and internal stakeholder standpoint? How do you expedite the initiative and get the buy in of leaders?
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