Brand Style for Personal Brand - where to start with Visual Identity? Brand Styling Essentials 2021
Brand Style aka Visual Brand Identity is a very important part of your brand.
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It is your first impression, it is your vibe, what your brand is about, it evokes emotions and communicates your brand values and personality.
Everyone should have brand guidelines, either it is more fancy guidelines document or simply brand elements added to your Canva account - either way - you need them. Why? Well, first of all, it will make your life so much easier, not only yours but also any person your work with - designers, virtual assistants, social media managers and so on. It will also bring brand consistency and it will be easier to stick with your visuals, rather than jumping on new trends and getting shiny object syndrome :)
In this video, I will share with you the anatomy of a great Brand Style, as well as the Essentials you need to start with your Visual Identity as a Personal Brand.
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