How To Find A Niche For Instagram (EARN & GROW FAST)

Опубликовано: 17 Февраль 2023
на канале: Talk With Yogesh

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HOW TO FIND YOUR INSTAGRAM NICHE WHEN YOU HAVE TOO MANY INTERESTS

1. Ask yourself the right questions
In order to first identify your niche, you have to ask yourself the right questions. By looking at your answers and the way you present yourself, it is possible to articulate what makes YOU unique.

This will help people know exactly why they should care about everything else going on in their life when it’s all said and done and of course improve your Instagram growth! 🎉

What are you passionate about?
What do you love to talk about?
What do you know a lot about?
What could you teach others?
Who do you serve?
What problem do you solve?
What value add do you bring?
What makes you different?

Be as detailed as possible with your answers here! This step is citical.

2. Do some research.
Use Instagram’s search function and explore hashtags related to your interests. See who’s already talking about these topics and how you could add value to the conversation.

You can also check out the competition. See what other accounts in your niche are doing well and see how you could do things differently. Are there any content gaps you can fill in?

3. Identify your business goal
When niching down, it’s important to think about the end game or key performance indicators (KPIs) that matter most for you and your goals.

Do you want to have an engaged community? (engagement)
Reach a lot of people and increase brand awareness? (reach/follows)
Get people to purchase your products or services? (conversions)
Build relationships with other businesses or influencers in your industry? (networking/partnerships)

The clearer you can get on what your goals are, the easier it will be to identify a niche that can help you achieve them.

4. Speak to one person, not one demographic
It has been said that the best way to reach your audience is by speaking with one person, not just a demographic. This sentiment rings true for your Instagram as well and can help ensure you are addressing what’s most important in life: their interests!

The more specific & personal this dialogue becomes between YOU (the brand) versus someone who may purchase from or advocate against YOUR products/services the better results (higher engagement, more followers, increased reach, improved sales, etc.)

Ask yourself:

What problems do they face?
What makes them happy?
What makes them laugh?
What are their interests?
What are their values?
What does an average day look like for them?
5. Experiment with different topics
Niches and brands are constantly evolving. And the best news of all? You can experiment with different topics to see what works for you! Think back on your favorite influencer or consumer brand; odds dictate they’ve evolved over time too.

6. Niche down to niche out
When you’re experimenting and finding your niche, do not be afraid to narrow the topic of discussion for it to become more specific and precise. You can always expand again later if need be but make sure there are no false begins will save time down the road. Remember, “fashion” is not a niche, “fashion for teacup poodles” is a niche.

7. Have fun with it!
This is YOUR life and YOUR Instagram account. So have fun with finding and experimenting in your niche! The more fun you have with it, the more likely your target audience will be to have fun with it too!

8. Be patient.
Growing an engaged following takes time, so be patient and keep at it. If you’re consistently sharing quality content and engaging with others, people will eventually notice.

Harness the Power of the Niche
There you have it! Our 8 steps to finding your niche on Instagram.

Finding your niche on Instagram can be a fun and rewarding process, but it’s important to remember that niches and brands are constantly evolving. Be patient, do your research, and have fun with it!

We hope this was helpful and that you’re one step closer to finding your place in the ‘gram world. 🙂