What is CTR & How to Calculate CTR 2022 In Hindi | CTR Kaise Check Kare
Clickthrough rate (CTR): Definition
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
What is a good CTR in Google Ads?
If your CTR for Google search ads is around 2% or higher, you can give yourself a pat on the back. That's generally considered a good CTR. However, depending on your industry, it might still be considered low. Some industries have higher average CTRs than others.
4 tips to improve CTR
There are different factors to consider when you’re trying to increase CTR across different digital marketing channels. How you increase CTR depends on where you want to increase CTR.
For example, if you have a low CTR on a social media channel like Facebook or Twitter, consider which hashtags might help expand your reach to your target audience; and when you’re trying to increase CTR on a PPC ad, you need to pay super close attention to your headline and copy.
Here are four tips to consider when you’re trying to improve CTR:
1) Optimize your headline and copy:
Use one or two focus keyword(s) in your headline and copy. Appeal to your audience’s emotions and needs: solve a problem for them.
2) Include CTAs:
Write a direct and compelling call to action. Your CTA should be inviting and prompt your audience to click.
3) Use images:
Using visuals is a great way to increase CTR. Depending on the marketing channel, different types of images may perform better than others. Run A/B tests with different types of images to find out what works best for your company.
4) Try using hashtags:
Hashtags work across multiple platforms, like Facebook, Twitter, and LinkedIn. Do some research on trending or popular hashtags in your industry, and use hashtags that relate to the rest of your copy to increase the chances of being seen by your target audience.
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