The Truth About Features/Collabs For Musicians In 2024
In this episode, we delve into the complex world of music promotion, exploring the effectiveness of features and ads. Our host shares their personal evolution from using ads to leveraging collaborations and playlists. We discuss the pitfalls of purchasing features, the importance of real collaborations, and how certain strategies can better engage listeners and build true fan bases. The conversation also touches on the experiences and challenges faced by both artists and managers, emphasizing the importance of smart promotion in the modern music industry.
00:00 Disillusionment with Ads and Alternative Strategies
02:06 The Pitfalls of Buying Features
03:25 The Reality of Music Collaborations
04:21 The Role of Features in Artist Growth
06:50 Membership Benefits and Channel Promotion
07:28 Navigating Artist Relationships and Production
09:26 Challenges in Managing Multiple Artists
Become a member and get access to cheat codes, artist breakdowns and my insights into the latest marketing techniques:
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In this video are two people you should follow:
Dustin Boyer
VP of marketing at Venture Music
A 15 Person Marketing Agency handling 50 different artists
With A Focus On Overall Strategy
@dustinfromventure on IG and TT
Matt Bacon
Head of the Music Marketing Agency Dropout Media
Serves 250 Clients A Month
From DIY Artists To Arena Rock level acts
Bacons.bits on Ig, TT AND NOW YOUTUBE!
/ @baconsbits
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