LET'S ARGUE! Music Videos Are Overrated in 2024?

Опубликовано: 09 Июль 2024
на канале: Musformation // Jesse Cannon

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Music marketers Jesse Cannon, Dustin Boyer & Matt Bacon explore the ongoing debate about the relevance of music videos in today's music industry. The discussion includes differing perspectives on whether music videos are essential marketing tools or obsolete relics. We delve into the importance of creating meaningful video content, budget considerations, and why platforms like YouTube play a crucial role in music discovery. Examples of successful low-budget video strategies and the impact of vertical content from platforms like TikTok are also analyzed. Join us as we dissect what makes a music video effective and how it can deepen the relationship between artists and their fans.

00:00 Introduction: The Debate on Music Videos
00:23 Questioning the Value of Music Videos
01:45 The Role of Budget and Creativity
02:12 Importance of YouTube and Horizontal Content
03:48 The Impact of Video Content on Engagement
05:24 Membership and Music Promotion Insights
05:58 Balancing Priorities in Content Creation
07:20 The Minimum Viable Product Approach
08:49 Art vs. Commerce in Music Videos

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In this video are two people you should follow:
Dustin Boyer
VP of marketing at Venture Music
A 15 Person Marketing Agency handling 50 different artists
With A Focus On Overall Strategy
@dustinfromventure on IG and TT

Matt Bacon
Head of the Music Marketing Agency Dropout Media
Serves 250 Clients A Month
From DIY Artists To Arena Rock level acts
Bacons.bits on Ig, TT AND NOW YOUTUBE!    / @baconsbits

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