Linkedin Account Based Marketing Strategy [2025 Complete Guide] - How to Start with Linkedin ABM?

Опубликовано: 05 Апрель 2022
на канале: JB - Evaboot

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Want to start a Linkedin Account Based Marketing strategy?

In this video I’ll show you how to use Linkedin Sales Navigator and Linkedin Ads to boost your sales pipeline

Specifically, here’s what you’ll learn in the video:

First, I’ll show you the basic of Linkedin Account Based Marketing strategy. Basically, how to organize your funnel, define your Ideal Customer Profile, and use the ABM Tiers System.

Next, it’s time to put your ABM knowledge into practice. We are going to use Linkedin Sales Navigator to build targeted account lists, find decision makers and get their contact details.

Then, you’ll learn how to get in touch with decision makers using advanced prospecting strategies like the RABT formula and X-Ray Linkedin Ads Targeting.

In short, this video will help shortcut the time it would take you to become an Linkedin Account Based Marketing expert on your own. So I hope you get a lot of value out of it.

▬ Useful Links ▬▬▬▬▬▬▬▬▬▬

Evaboot:
https://evaboot.com/

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Follow me on LinkedIn:
/ jeanbaptiste-jezequel

LaGrowthMachine:
https://lagrowthmachine.com/?ref=lgm

▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

00:00: Intro
00:08 - The LinkedIn Account Based Marketing Funnel
03:26 - The ABM Tiers System
04:59 - LinkedIn ABM Targeting with Sales Navigator
10:37 - Automate your LinkedIn ABM Lead Generation
12:36 - Launch LinkedIn ABM Cold Outreach Campaign
22:58 - X-Ray LinkedIn Ads Targeting for Account Based Marketing
27:11 - Next Steps