The Art of Timely, Relevant Marketing
Unlocking Buyer Connections: The Art of Timely, Relevant Marketing
It's difficult to capture the nuances of intent data in 30 seconds or less, but G2 undoubtedly leads the way in first party intent data.
With Anna Charity, Senior Product Marketing Manager of G2, we uncovered accessible ways to test and implement intent data, breaking the myth that it requires a complex ABM strategy.
Here's an excerpt from a recent discussion on effective marketing strategies with Jon Russo and Megan Heuer.
"At the end of the day, it's just being able to know who your buyers are, and reach your ideal buyers at the right time with the right message, and they want that too, frankly.
And at the end of the day, it's usually marketers marketing to marketers, so we kind of avoid those form fills, you know, as long as we can.
So as a buyer, I appreciate it when I'm met where I am on my journey with information that's relevant.
And in terms of first, second, and third party, I have more details I can follow up with there, but for G2, we are considered first party for us because it is our proprietary-owned review data."
Interested in intent data? Listen to the full episode here:
https://youtube.com/live/I2zA3J_8DlQ
