RevOps - Interfacing with Marketing
Learn more about RevOps pov on Marketing - latest trends, biggest challenges, reporting, systems - join us for an informal live conversation with Rosalyn Elena Santa.
0:00 Introduction
2:09 Rosalyn's perspective on revenue operations
3:55 Revenue operations focus areas: alignment, handoffs, insights
6:35 Navigating conversations about changing organizational structures
9:55 Benefits of revenue operations consolidation
12:41 Developing marketable skills for marketers within revenue operations
14:12 Defining the boundaries between marketing and operations in revenue operations
15:01 Importance of partnership between operations and specialized roles like ABM marketers
17:01 Adoption of revenue operations across different business sizes
19:02 Characteristics of a great revenue operations leader
22:47 Ownership of data quality in revenue operations
26:12 Closing remarks and appreciation for Rosalind's insights and content
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