All about attribution: telling the story.
In order to be successful in b2b, you need to know the story of how your marketing efforts are contributing. Attribution is a way for marketers and sales people to understand which channels are driving revenue and what they can do better in the future. This video explores attribution models and stories around attribution, including first touch attribution, multi-touch attribution, and last touch attribution.
#waterfall, #accountbasedmarketing, #abm
