Lots of people engage with SEO because they want traffic. If leads or sales aren't good? Just get MORE traffic.
More traffic is not always the answer.
What's happening after the click? When people visit your website are you doing everything right to give yourself the best chance at converting them?
Conversion is the topic of this week's episode. We run through some of the must have, no brainer, non negotiable essentials you need to have on your website to convert your SEO traffic into actual customers.
00:00 Intro
02:15 Your Offer
08:02 Call To Action
12:34 Benefit Driven Copywriting
15:18 Social Proof
16:26 Case Studies
18:23 Customer Testimonials
21:19 Reviews
23:54 Awards
25:53 P.R & Media
26:41 Your Website Design
30:36 Outro