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In this video, you will find out why is information architecture (IA) important in UX Design. And how a great IA should be created in order to get a scalable User Experience that satisfies the users of your product or website.
(0:04) - Analogy of Information Architecture with House Architecture
(0:57) - Example of information architecture in UX
(1:24) - Identifying, separating, and interconnecting similar content types is the key to a great and scalable user experience. Anyone with good reasoning can improve or create a good information architecture and thereby make the user's experience a satisfying one!
#InformationArchitecture #UXDesign #UserExperience