4 Ways to Raise Your Freelance Rates ($100+ Per Hour)
Here’s a quick run-down of things you can do to charge more as a freelance web developer:
Charge a one-time fee. My hourly rate topped out at $100 per hour. But, when I did fixed price projects, I charged $5,000 per membership site. What that means is anything less than 50 hours on a project and I made more than $100 per hour.
And, my projects never took 50 hours.
About 1/2 to 1/3 that time.
Specialize. The reason why I could build these sites that fast was it’s what I specialized in. I’d built so many that I had my system down pat. And, being more efficient didn’t hurt me because I wasn’t charging an hourly rate.
Establish yourself as an expert. Of course, you have to get clients to hire you for that one-time fee. I was able to do that, because I’d established myself as an expert on building membership sites with WordPress.
Content.
Client referrals.
Word of mouth.
All these things combined helped clients to see me as the expert in the technologies I used. Then, I worked very hard to make sure my delivery experience exceeded those lofty expectations. So, that momentum just kept growing.
Most clients I worked with told me I should be charging more.
Supply and demand. I talk about this a lot, but it’s such a perfect example. It’s what happened after I built Michael Hyatt’s membership site. A bunch of his followers wanted to emulate what he had built. And, they went looking for the developer behind it.
Me.
And because I was the only person (literally) in the world who had the exact code and could build it for them, I got every one of those clients who contacted me… to hire me. The demand was modest, but the supply was strictly limited.
And, I made $500-$600 per hour building those sites.
I charged a one-time fee. But, they were so easy to build it only took a few hours. And, clients didn’t care. They weren’t paying for hours or even skill. They were paying for “access”. And, I was the only person they could get it from.
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