[Full Episode] How The Buyer Conversion Path Predicts Sales Funnel Metrics | SDG Ep: 205
Chris Walker and Megan Bowen hosting Demand Gen Live Season 2 ep 55 on Tuesday October 26th. They covered the following topics:
0:00 - 01:14 Intro
1:15 - 3:36 Why we’re prioritizing TikTok (but maybe you shouldn’t)
3:36 - 9:41 Opportunity Source - How the Buyer Conversion Path Predicts Sales Funnel Metrics
9:42 - 13:15 What is "Lead Sourced"
13:16 - 15:20 Setting up Lead Source
15:21 - 26:08 Should Sales Do Their Own Marketing?
26:09 - 36:52 Where to invest $500K of Marketing Budget
36:53 - 44:46 Marketing Strategy to get Foreign Investment
44:47 - 48:29 What to do with Ungating Content
48:30 - 58:20 How to Get Started on LinkedIn and Podcasting
58:21 - 1:03:15 Personal LinkedIn vs. Company Guidelines
1:03:16 - 1:05:32 Our Goal for TikTok
1:05:33 - 1:06:54 Close
They followed up the agenda with a Q&A as always, so please submit any questions in response to this episode or drop them in the live chat during the show.
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Refine Labs is a demand accelerator for B2B SaaS companies. We increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition cost. Through our Demand Acceleration Framework, we build a system to capture existing market demand in intent channels and create new demand in awareness channels. We accelerate demand momentum by focusing on the metrics that matter and empowering marketing teams with our proven strategies - creating an efficient demand engine that becomes your competitive advantage.
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Website: https://refinelabs.com/
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