Bank Branch Marketing Strategies
Looking for a surefire strategy to promote your new branch opening? In this video, we share 10 branch promotion strategies that will ensure your branch opening is a complete success.
(Read our full guide at https://www.bankbound.com/blog/new-br...)
The first one on the list is to create a branch location page on your website. Since search like Google rely on location landing pages to send cons consumers to your door. It's important that you give your bank branch its own page on your website, complete with optimized meta title and description, and then finish the location page with helpful details that answer customers questions and appeal to their image of the ideal bank.
Once you've created a branch location page, it's time to optimize your presence on the web by setting up a listing on Google My Business, Bing Places, and Yelp. For each listing that you optimize, you're providing one more way for potential consumer to find you in search engines.
You're probably already promoting an event on your Facebook pages, but you can take this one step further by creating a Facebook event page for your grand opening. You can maximize the effectiveness of your Facebook event page by taking these steps. Give your event a catchy name, a thorough description, and then time. If you have a budget for digital advertising, you may also want to consider running ads. Facebook offers sophisticated audience targeting features that allow you to place your branch opening promotion in front of potential customers who may be unfamiliar with your bank.
LinkedIn marketing is another great tool to find to promote your event. You can use LinkedIn features to find and build communities. Send direct invitations to the community, and members can participate in discussions with each other by posting and joining conversations in the event feed.
This is a great way to interact with attendees prior to the event and gain some insight into their expectations. Again, you may want to utilize paid ads pay ads on LinkedIn, or you can simply post your LinkedIn timeline and business page.
Opening Google Ads is number five on our list. Google's advertising platform. Google Ads is a powerful tool for promoting your services as well as your new branch opening with the right targeting. Pay per click advertising for banks allows you to reach a whole new group of potential consumers to spread the word about your new bank location.
Number six under list is content marketing. The content in your website is a powerful marketing tool because it allows you to rank for geospecific and relevant keywords in the search engine results. When property utilized content can be a great way to spread the word about your new branch location and promote an upcoming event. You can write high quality content on a blog or a new section of a website about the new location. This should be totally unique and cover the services your new branch offers, how it benefits the community, which towns, cities, and countries you'll be serving, the reason for the new location and so on.
Number seven on the list is email marketing. Email marketing remains a useful tool, so don't forget to send your existing customers who live nearby an emailed blast informing them of the new branch opening.
Also, make sure to include the event opening info in your email signature to further help communicate the grand opening. Just remember to modify the signature once the event is over.
Number eight on our list is traditional marketing and local promotion. Offline presidents can catch the attention of your new community and generate excitement as well.
Number nine at our list is traditional. With direct mail, you can create eye-catching postcards and mailers to announce the branch opening and any promotion you may be running in tandem with the opening itself.
Direct mail can be costly, but you can save money on postage by using smaller postcards or taking advantage of USPS EDDM (every door direct mail).
Finally, number 10 on our list is the grand opening event. Make sure you have the following attention grabbers, like placing clear signage at the new location, announcing the opening date, plus an open house for prospective consumers to learn more about your services, provide entertainment and food, offer door prices, contest giveaways, and other perks, maybe even operate a sweepstakes and some raffles.
Best wishes with your bank branch promotion!
