In February 2024, Google and Yahoo are implementing new email guidelines primarily targeting bulk email senders. These guidelines include mandatory email authentication using SPF, DKIM, and DMARC, as well as the requirement for easy unsubscribe options and maintaining a low spam complaint rate.
The objective is to enhance security, reduce spam, and improve overall user experience in email communication. These changes, particularly significant for senders who dispatch over 5,000 emails per day, mark a shift towards more stringent email deliverability standards, affecting how emails are accepted and delivered to users' inboxes.
@BankBound breaks it down into easy-to-understand terms for you to make sure you are ready for the changes. You can also reach out to BankBound if you'd like more help with this! https://www.bankbound.com/contact/
Resources for Google and Yahoo’s Email Requirements 2024
Understanding and Setting the Requirements
https://support.google.com/a/topic/90...
https://blog.google/products/gmail/gm...
https://blog.postmaster.yahooinc.com/...
Checking Your Setup
https://mxtoolbox.com/SuperTool.aspx
Finding Your Domain Information and Registrar
https://www.whois.com/